Company News, New Products

Indie Oral Care Brand Tend To Introduce Dentist-Developed Toothpaste, Mouth Tonic

Anti-cavity toothpaste and tonic rinse are formulated to support the natural function of the mouth’s microbiome.

On Feb. 1, indie oral care brand Tend will introduce a dentist-developed toothpaste and mouth tonic. Tend Anti-Cavity Toothpaste ($12) and Tend Tonic ($28) are formulated to support the natural function of the mouth’s microbiome, according to the company.   Tend’s Anti-Cavity Toothpaste is similar to how a proliferation of high percentage AHA/BHA treatments led to broad over-exfoliation issues in skin care where consumers damaged their skin barriers., said the company. With an RDA score ...

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